Jun 27, 2022
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Now that we know what generates the most Banner Design returns, we can identify how to reduce them. In short, reducing returns requires better product information. If a shopper's questions can be answered before buying, they are more likely to buy the products that fit their needs well while reducing the uncertainty that leads to over-ordering. Advertising Continue reading below Focusing on these three list items can help you reduce product returns. 1. Updated Product Lists Improving your product descriptions can go a long way to reducing returns for the Banner Design 39% of shoppers who say their purchase doesn't match the description. Don't make the mistake of thinking descriptions are static. Keep descriptions updated to accurately reflect buyer feedback and trending search terms. 2. Leverage customer reviews Unfiltered reviews, photos, and Banner Design videos from other buyers are some of the most powerful content on your website. Peer IRL experiences can provide useful information about fit, quality, and satisfaction. Buyers Banner Design trust other buyers. Not only do reviews provide useful information, but they also improve buyer confidence in their buying decision. Advertising Continue reading below 3. Ability to filter reviews by subject We all know that collecting more reviews and ratings improves conversions. After all, feedback from five Banner Design customers isn't as powerful as 500 customers. However, the most effective interface gives shoppers the ability to filter reviews by topic so they can easily identify feedback on decision-making criteria such as: In shape. Fabric. Quality. By having access to the most relevant information, they can make the best decision. How to use product returns as an opportunity Improving your on-site information can help reduce product returns, but you won't be able to eliminate them. Advertising Banner Design Continue reading below Rather than taking the net loss on returns, successful brands use the process as an opportunity to grow the customer relationship. Make it a positive experience Product returns are a powerful touch point. Your company has the opportunity to make a good impression and solve customer problems. This transaction is so important that when returns are easy, 92% of shoppers are likely to order Banner Design from the store again. This increases the customer's LTV and turns the returns process into an asset.