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Md Mostakim Hossain
Jul 31, 2022
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It's a bit reminiscent of when the SEO community was forced to rethink its approach when we lost access to keyword data in Google Analytics and "not provided" became the norm. But before SEOs panicked, marketers have already started sharing ideas on how to completely shift our mindset away from measuring search volume and get better results with search volume. content optimization. Better than search volume Michael Hanson is an SEO Manager at iProspect (full disclosure, he's a client of my employer, Linkdex). He sat down with me to discuss solutions to the search volume conundrum. Michael's approach at iProspect when fax list creating a content optimization plan focuses on something more robust than the search volume metric, and the results are powerful. The approach still uses keyword data, but in a very different way. “One day I was looking for a way to summarize the most interesting keywords for a particular client among the multiple brands that we manage for him, and what I found was that the search volume was not not the best indicator,” says Michael. Advertising Continue reading below He adds, “Instead, what I found best was a combination of researching data around Universal Search results and other ranking elements on a SERP for a given keyword.” Michael then explained the method. For a given keyword, some SEO platforms like Linkdex will offer additional data such as that website's ranking position with that keyword, and whether that website's content appears in the 'answer box'. from Google or in universal search results. universal keyword Data provided by iProspect Advertising Continue reading below If a (positions 2 to 15) and has appeared in different areas of the search results like the answer box and universal search, they can be considered high ranking keywords. strong opportunity. In other words, the current performance of keywords in the SERPs presents far more opportunity for additional content optimization than just looking at search volume.
Given keyword already scores high organic rankings for the business content media
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Md Mostakim Hossain

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