There is also Vendor Central for first-party sellers and major distributors who sell their products directly to Amazon . Check out this Ad Badger infographic to quickly understand the difference between Seller and Vendor Central. Seller Central vs Vendor Central Related Content: Reddit Advertising Marketer Guide Automatic and manual campaigns Now you can focus on automated and manual campaigns for sponsored product ads and explain why you should stop by first when you start advertising on
Amazon. As I said, SPA is very popular, subtle and produces very high CTR. Amazon prioritizes these ads. If SPA isn't a priority either, investing in other areas of Amazon advertising can hurt your ROI. Emphasize the difference between automatic and manual campaigns . This is because the strategy is very good when it comes to SPA and it helps manage the cost of goods sold (ACoS). Here's what Amazon sellers see in their campaign manager in Seller Central: You have the option to select "automatic targeting" or "manual targeting" for your ad campaign, along with the campaign number list name, daily budget, and start and end dates.Automatic manual campaign.
Automatic campaign With automated campaigns, sellers select a budget and Amazon automatically searches for keywords that match product categories, related products, and product descriptions. Remember when you said you needed to set up a system to find product keywords? With automated campaigns, you can find long-tail keywords that people never imagined they would search for. That's why auto-campaigns are perfect for beginners. Sellers can enter discovery mode and find out which terms are useful to them. Manual campaign In manual campaigns, sellers carefully select the keywords they want to bid on in the manual campaign.