Of director+ level marketers personally use content marketing in their roles, making it the top leveraged channel. Social media and email marketing are the second and third most used. marketing leadership stats: marketing leader strategies 11. Director level + marketers day the top email marketing strategy their companies leverage is mobile-friendly emails. 12. Director+ level marketers say the marketing roles that will take top priority in 2022 are Content Marketing Manager, Content Strategist, and Creative Assistant. Challenges Marketing Leaders Face.
Director+ level marketers say the biggest challenges they face on social media are creating engaging content (26%), reaching target audiences (25%), and tying social activities to business outcomes (25%). marketing leader stats: biggest social media fax number list challenges 2. Director + level marketers say the biggest challenges they face with content marketing are improving SEO performance, creating content that receives high levels of online engagement, and creating content that generates leads. 3. Staying up-to-date on search engine algorithm updates and building domain authority are the top challenges director level + marketers face with SEO.
The five biggest challenges director + level marketers face in their roles are training their teams, measuring the ROI of marketing activities, getting sales-marketing alignment, and growing a global audience. marketing leadership stats: marketing leadership challenges 5. Director+ level marketers say the biggest email marketing challenges are measuring ROI, increasing engagement, and emails getting sent to spam. 6. Ensuring a good candidate experience, finding candidates with the right skillset, and attracting diverse candidates are the top challenges director+ level marketers face with hiring candidates. Shopping habits have drastically changed over the past few years.