While it is true that they are common mistakes, it is also true that most people who make them are beginners. We know that you Business Email List are not a beginner and you are looking for something different, deeper and with more relevant information. That's why we go to the practical tips. Continue reading that now comes the Business Email List best! Mistake n° 1: The non-positioning When someone says "my product is for everyone!" It's like when we put diesel in a gasoline engine. It will not work! Carrying out an abstract campaign, simply Business Email List distributing content or advertisements without any logic does not give any results.
There is a trident in every strategy that protects us from that mistake: set ourselves an objective; define our person; draw up an action plan. It should Business Email List always be the first three steps: knowing what you want, who you want Business Email List to impact and how you will do it. And there are also other very common conceptual tools such as: the client's journey (to detect points for improvement); sales funnel; (to drive the leads); purchase Business Email List process (to implement the improvements). If you look at them carefully, they are all tools that, in Business Email List addition to performing a specific function, transform the general into a who, a where and a when.
Do not make this mistake with something as important as your brand, there is no marketing in general. Mistake Not trusting marketing Business Email List Marketing is a university discipline, which for more than a century has studied in detail the behavior of the buying/selling links of a society. We know very well that the profitability of your company is not a game Business Email List or an experiment . Would you leave something as complex and Business Email List delicate as introducing your institutional image in the memory of your audience in the hands of an amateur?