the flexibility to innovate with several different tools on the front end. Internet of Things (IoT): what it is and its applications in digital marketing By Marina Clipping Path Sala , published on January 28, 2022 The internet of things is one of the technologies that is changing our way of understanding the online world, and of course, this also applies to digital marketing . Understanding how the internet of things works, what are the different technical advances that make it possible and how to apply it to our company will help us to be better marketers, so we are going to see all its secrets in detail.
Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. Internet of Things IoT what is it and its applications in digital marketing What is the internet of things? The internet of things (also called “internet of things” or “IoT”) is the digital interconnection of everyday objects with the internet . The concept was first proposed in 1999, but it is in the last decade that it has really become popular through devices such as wearables . The Internet of Things allows different
Computing devices to connect through different types of networks and communicate with each other. These devices adjust, monitor and record interactions through digital systems. Furthermore, by adding sensors to these devices, they are also capable of collecting and distributing data in real time . In short, when we talk about the internet of things, we refer to this entire network of devices connected to the internet that collect and share data. Each internet of things device collects data for a specific purpose, which can help improve the user experience .