few weeks before the start of 2022, it is common to read articles about trends and orientations. Many of us need information about the direction our performance areas will take. It is, according to the graphic designer specializing in typographic design and art direction for editorial design, Javier Alcaraz ( @javieralcaraz ), a useful exercise to guide some decisions, as long as it comes from a deep and global reflection of the panorama that is introduces us to the present.
"In general", observes the specialist, " design trend lists are usually simplified through two resources: either announcing a revival , the return of something that was successful at least 20 years ago, or announcing a contrast, something that goes directly against what had T-Shirt Design been promulgated the previous year". But why does what returns come back and why do oppositions arise? And where do the rest of the trends emerge? Javier, who is also the founder of the elcerezo studio with which he develops editorial publications, identity projects and typographic production for clients such as
Google, the Mexican Ministry of Culture, TetraPack, Forbes, Storytel or Reader's Digest, reflects on what could come in the nearest future. Some works by Javier Alcaraz. A decolonial perspective The idea of adopting a decolonial perspective is based on the recognition of a matrix of power: from the economic, from the political, from knowledge and also from sexuality and gender. The designer explains that, as we discover and recognize the predominance of the heterosexual-white-western in more areas, we understand that design is also trapped within this system of control. This control is