the Keyword Planner tool. In June, some observed that search query data was grouped together in ways never seen before, for example, plural forms of a word and singular forms of a word showed the same search volume (while in the past we could see different volumes for each). Advertising Continue reading below Then in August there was another big change. AdWords began showing search volume ranges , not specific numbers, for queries in accounts with low AdWords monthly spend. And the ranges were quite large
AdWords forum: Hello AdWords community, As of this week, previous technical issues affecting the Keyword Planner Tool are now resolved. Some important updates to keep in mind: Most advertisers will see search volume data in Keyword Planner as usual. Advertisers with lower monthly targeted email list spend may see a limited view of data in the Keyword Planner. For example, you may see values like in the average monthly searches column. Additionally, other advertisers may trigger the limited display of data by reaching a limit on the number of searches of search volume data.
The AdWords API will continue to return full data. These changes will give AdWords advertisers the data they need to optimize their accounts. Advertising Continue reading below The community was far from thrilled with the changes: adwords- community-response Yes, Keyword Planner is for advertisers. And yes, many SEOs rely on data from , but this was a tool that many still referenced. The real problem here is not the fact that we have less access to data. This is how we can adapt and ultimately progress beyond this search volume metric, especially when it may not be the best indicator of opportunity (and it could very well disappear for good in the future).